SEO

What is SEO? Search Engine Optimisation?

Firstly, SEO is an acronym for search engine optimization. Search Engine Optimisation is all about optimising your website, app, or channel for Search Engines like Google, Bing, and even Youtube and TikTok, all to appear at the top of search for users matching search queries.

What are search engines?

Search engines are software tools that help users find information online. They work by crawling the web, indexing the content they see, and then returning results based on the user’s search query. Google is by far the most popular search engine, though there are many others as well like Bing, Yahoo, and YouTube

Google Search Engine

Google is one of the world’s most well-known and widely-used search engines, and its story is one of the most remarkable in the tech industry. The company was founded in 1998 by Larry Page and Sergey Brin, two Stanford University students who developed a new algorithm for ranking web pages. Their algorithm, which they called PageRank, was based on the idea that the relevance of a web page could be determined by the number and quality of links pointing to it from other pages. This approach was revolutionary at the time, allowing Google to return more relevant search results than its competitors. Still today, Google is the number one search engine in the world.